Use Cases

Best SEO Strategies for Startups: A Secret SEO Guide

Discover and implement the best SEO strategies for your startup to boost online visibility. Includes understanding customer needs, keyword research, content styling, and more.
Ufuk Dag
4 min

You've been working fervently on your innovative and promising startup - developing an extraordinary product, and setting up a website. Everything seems to be going smoothly, but how are you planning to increase your online visibility, or improve your startup's ranking on Google's search result pages? The answer lies in the effective management and implementation of Search Engine Optimization (SEO).

So if you're dreaming of supercharging your startup's online presence overnight with SEO, let me first burst your bubble. SEO doesn't deliver instant results; instead, it's a medium to long-term strategy that meticulously lands your startup on user's radar and search results. Now, if you have some cash to spare, consider coupling it with paid advertising like Google Ads for rapid leads and sales.

I know you're eager to delve into the secrets of SEO, so let's explore and demystify the best SEO strategies for your startup. But remember, these are tried and tested methods, so even if they sound cliché, they hold the key to your startup's SEO success.

Understanding Your Customer Avatars

Before you start brainstorming your SEO strategies, it's paramount to have an intimate understanding of your customer avatars - what are their needs, difficulties, expectations? Essentially, you need to delve deep into your customer's minds, empathize with them, and tailor your SEO strategy according to their browsing behaviors, preferences, and needs. You can utilize the free Notion template to chalk out your customer profiles, or simply grab a pen and paper if you're old-school.

Identifying Pain Points and Conducting Keyword Research

An error that some startups often make is choosing keywords based on search volumes without taking their customers' pain points into consideration. This is a counterproductive approach. As a startup, your primary focus should be on the pain points of your customers. Start by identifying these problems, then conduct keyword research around these topics.

Keyword search volume is a useful tool for providing suggestions on keywords and their monthly search volumes. But remember, higher search volume often means fierce competition. It's wise to use platforms like Semrush and Ahref for detailed data, but you can always opt for Google's free Keyword Planner as a starting point.

Once you've identified a customer pain point and keywords to match, it's time to follow Google's guidelines and write your content.

Adopting Appropriate Styling for Your Content

While writing your content may sound insignificant, it carries a lot of weight in Google's eyes. Google’s algorithm is a computer program that prioritizes web pages based on specific rules, such as the use of H1 tags for main titles and the correct order of H2, H3, H4 subtitles. Make bold some words, preferably 5-6 keywords, to enhance SEO.

Including Engaging Images

Your content is not an academic document but rather meant for your users who need breaks between reading texts. Ignoring images in your content could turn against you; on the other hand, using overly common images could render them ineffective for catching your users' attention. You can create unique images that align with your content context using the AI Designer -

Getting Indexed by Google

Writing an article with stunning images isn't enough. You must ensure Google can find you. Do this by adding your website to Google Search Console and creating a valid sitemap. Although this strategy helps get indexed, it's not sufficient for achieving a high ranking. Your focus should be on building a strong domain score.

Building a High Domain Score

Now comes the challenging part, which is why it's critical to view SEO as a long-term strategy. To increase your domain score, you need to consistently produce high-quality content at a minimum rate of 3-4 pieces per week. Various platforms may advise creating viral content to attract backlinks, but as a beginner, start by networking with other startups and exchanging valuable, link-worthy content.

Your aim should be to get do-follow links as the no-follow links of most social media platforms don't significantly improve Google rankings.

Formulating a Structured Content Strategy

Aiming for a target is paramount in your content strategy. Many articles suggest including internal links to other content, which is beneficial, but you mustn't overdo it. As a startup, your ultimate goal is to convert users, not push them into a reading loop.

Design an optimized landing page for each customer avatar, create blog posts linked to these landing pages, and use relevant keywords that aid SEO. This process may seem time-consuming, but it can generate substantial long-term revenue compared to direct sales, provided you remain consistent.

In conclusion, SEO is not a quick fix but a dynamic, complex, and ongoing process that can yield impressive results if executed diligently. So buckle up, learn as much as you can about SEO, and gear up for a rewarding digital journey ahead!

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