Knowledge&Technology

Leveraging AI and Machine Learning for Content Moderation

This post will help you discover more about content moderation, including its pros & cons and more.
Alan Kilich
3 minutes

Leveraging AI and Machine Learning for Content Moderation

There is a ton of helpful material on the Internet, which is constantly expanding. People interact with each other, communicate, and share information all the time. However, there is also improper and dangerous information on the Internet and the positive things it offers. This is when content moderation takes place.

It is not always as easy as it seems to provide the correct data to visitors on the Internet. Content providers are accountable for the quality of material that emerges on their platform as a company or community that relies on user-generated content. Every unfavorable encounter has an impact on how users see the platform. This is why it's crucial that you utilize content moderation to safeguard both your users and your reputation.

This post will help you discover more about content moderation, including its pros & cons and more.

What is Content Moderation?

Identifying and eliminating unwanted information published by users on online platforms is known as content moderation. Its major mission is to retain the original goal of online communities and make them secure for members.

What kind of material is deemed unacceptable?

In general, harmful or improper content includes spam, scams, violence, explicit content, bullying, extremism, etc. Text, audio, pictures, and video are just a few of the numerous formats in which this information is available.

Your users may come across any of these whiles using your platform if there is no content moderation, which might have numerous negative effects if you don't regulate your content. You have three choices: employing automated tools like Cameralyze, hiring a content moderator, or doing both.

How Does Content Moderation Benefit from Machine Learning and AI?

There are now billions of active users on the Internet, who each day create billions of photographs, videos, messages, postings, and other sorts of content. Most internet users want to access their preferred social networks or e-commerce sites and have a secure, satisfying experience. Thus, this content has to be controlled in some manner.

That's where content moderation comes into play. It eliminates any information that is offensive, false, fraudulent, dangerous, or unsuitable for commercial use. Companies have typically relied on employees to manage content, but as consumption and content increase, this approach is no longer economical or effective.

Instead, investing in machine learning (ML)techniques to develop algorithms that automatically filter content can be both affordable and more effective.

Online businesses can expand more quickly and improve their content moderation in a more consistent manner for consumers, thanks to content moderation enabled by artificial intelligence (AI).

It doesn't do away with the necessity for human moderators (person-in-the-loop), who can still check information for correctness on the ground and manage more complex contextual issues. However, it does lessen the volume of information moderators must evaluate, which is advantageous since unintentional exposure to hazardous content negatively affects mental health. Companies, workers, and users all gain from turning this laborious activity into robots.

How Does Content Moderation Work?

ML-based review systems will have different content queues and escalation rules depending on the company, but they will typically have AI moderation.

Before publishing, AI pre-moderates the content. Users can then see content that has been determined not to be harmful. Content that is assessed to be very likely to be damaging or unprofessional is deleted. The AI model will highlight the material for human review if it has low confidence in its predictions.

After publishing the content, users submit hazardous material (if there is any), which AI or a human subsequently reviews. If AI does the evaluation, it will adhere to the identical process outlined in step one and immediately delete any information that is found to be detrimental.

AI makes content predictions using a range of algorithms depending on the kind of media;

●  For texts, computers benefit from natural language processing (NLP) to comprehend human language. They use strategies like keyword filtering to find offensive words and remove them. Sentiment analysis is another element of content moderation, enabling computers to recognize tones like sarcasm or rage. It is because context is important on the Internet. Computers can also generate predictions about which articles are likely to be false news or detect typical scams based on databases of information that is already known.

●  For visual content like images or videos, object detection is used. Image analysis can find target items, such as nudity, when photos and videos don't adhere to platform requirements. Scene understanding is another element of AI when it comes to videos. As computers get more adept at comprehending the context of what is occurring in a scene, decision-making becomes more precise.

The challenges of Content Moderation

Despite all the advantages, content moderation still has a lot of drawbacks, particularly when it comes to human moderation. After all, moderators are people too. The difficulties that you can encounter throughout the procedure are;

Contextual Interpretation

Without clear rules, it will be difficult to determine if a given piece of material has to be moderated or not. Everything relies on the situation and the subjective judgment of your moderator.

Content Types

Text, pictures, audio, and videos are just a few of the numerous sorts of content that need to be moderated. Therefore, you must consider each category and create a comprehensive plan. By selecting the appropriate tools like Cameralyze, you may solve this difficulty.

Content Volume

As your community grows, more content will be for your moderators to review. Process automation will eventually become necessary as the volume of the work increases.

New Methods of Spreading Unhealthy Content

People continue to discover novel methods to evade moderation as everything changes. To avoid any bad situations, you must continually check the situation and be ready.

Mental Health Problems

Sometimes the people who defend your community need to be protected. Manual content moderation has a cost, which is often the moderators' mental health.

These difficulties highlight the need for more effective and perceptive technological alternatives to manual moderation.

How to Overcome the Difficulties in Content Moderation?

There are numerous difficulties in content moderation. The data is the issue in creating an accurate model. There are only a few public datasets of content for digital platforms since most of the data is kept as the property of the organization that gathers it. The problem of language is another difficulty.

Your content moderation must be able to distinguish between dozens of different languages and the social circumstances of the many cultures that speak them since the Internet is a global platform. Also, language evolves with time, and thus it's critical to update your model with fresh information periodically.

Additionally, there are contradictions in definitions, such as cyberbullying. Tattoo art can be considered harmful, or art in a museum can be considered explicit. Maintaining consistency across these definitions throughout your platform is critical to preserving user confidence in the moderation process.

Users are resourceful and continually revise their methods to circumvent moderation. To overcome this, you must constantly retrain your model to screen out problems like the newest scam or fake news.

Consider bias in content moderation as the last point. Discrimination can occur when user traits or language are taken into account. It will be essential to diversify your training data and educate your model on how to grasp the context to minimize bias.

The task of creating a successful platform for content filtering might seem overwhelming given all of these obstacles. However, success is attainable since many enterprises rely on outside suppliers to provide enough training data and a large worldwide population of people (who speak several languages) to classify it.

In order to create scalable, practical models, third-party partners also contribute the necessary expertise in ML-enabled content filtering solutions.

To Sum Up

It has become challenging to regulate the caliber of publicly posted content due to the explosive expansion of user-generated content. As a result, misinformation spreads online and has a harmful impact on people's lives.

When it comes to fostering a safe environment for users, content moderation is a crucial procedure. As a community owner, you are liable for the security of the people who are there. Automated moderation using AI-driven technology is one of the most efficient methods.

You can find the best method for filtering and blocking hazardous information to safeguard your community and your company's reputation by weighing the advantages and drawbacks of various content moderation approach.

Content Moderation with Cameralyze

To ensure that every piece of content on an image complies with the company's rules and standards, Cameralyze Content Moderation Solutions combines human judgment with artificial intelligence. Any category of pictures, videos, gifs, texts, or live content delivered in any format can be moderated by Cameralyze with the most significant degree of accuracy and best quality.

The no-code design's ease of use and simplicity make Cameralyze quick and easy. Because Cameralyze is a ready-to-use system, it can be integrated into your system in less than three minutes. Start for free now!

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